Kampala, Uganda | The countdown is on as Bell Lager prepares to close out its nationwide flavour adventure with the highly anticipated 2025 Bell ObaFest in Kampala. Slated for Saturday, November 15, at the Millennium Grounds, the festival will celebrate Uganda’s diversity, creativity, and the brand’s latest innovations Bell Citrus and Bell Honey.
This year’s theme, “Flavour for Your Flavour,” has taken Bell on a cross-country journey, bringing the ObaFest experience to consumers in Gulu, Masaka, and Arua, as well as university hostels across the country. Each stop gave Ugandans a taste of Bell’s signature mix of culture, flavour, and entertainment.
“We are thrilled to bring the entire nation together for Bell ObaFest 2025,” said Lillian Kansiime Sebunya, Brand Manager for Bell. “This year is about celebrating Uganda’s rich cultural tapestry. With Bell Citrus and Bell Honey, we’re offering consumers an immersive experience with great music, food, and beer. The regional tours have been phenomenal, and now we’re ready for the biggest beer celebration of the year.”
To deliver a seamless and vibrant experience, Bell has partnered with leading brands including Swangz Avenue, FlexiPay, Coca-Cola, and SafeBoda.
SafeBoda’s Country Director, Christian Wamambe, underscored the brand’s commitment to attendee safety and convenience:
“SafeBoda is excited to be the official mobility partner for Bell ObaFest. We’ll be offering discounted rides for both boda and car users heading to and from the festival. Our goal is to ensure everyone travels safely as we promote responsible enjoyment.”
As the festival’s official ticketing partner, FlexiPay is powering the digital experience. Jackie Abwol from FlexiPay noted, “We’re proud to make ticket purchasing simple and secure. Fans can get their tickets early via the FlexiPay app for a smooth entry into the event.”
Adding to the partnership lineup, Emmy Hashakimana, Managing Director of Coca-Cola Beverages Uganda Limited, highlighted the importance of health and sustainability:
“Our presence goes beyond refreshment. We’re ensuring access to Rwenzori Pure Natural Mineral Water, encouraging responsible enjoyment, and reminding everyone to pause, sip, and recycle.”
The 2025 Bell ObaFest Finale will feature a dedicated Flavour Zone, where revellers can savour Bell Citrus and Bell Honey alongside delicious local dishes. Live performances curated by Swangz Avenue will set the stage for a night of electrifying entertainment and community celebration.
In line with its commitment to sustainability, Bell Lager has also partnered with Asante Waste Management to ensure proper waste disposal and recycling, reinforcing its mission to create a greener, cleaner, and more inclusive festival.
As excitement builds across the nation, Bell ObaFest 2025 promises to deliver more than just a party — it’s a nationwide toast to Uganda’s creativity, culture, and connection.