Britania Allied Industries has officially introduced its latest product, Britania Cream Biscuits—a delicious and playful snack crafted to bring joy to Uganda’s young and young-at-heart.
The launch takes place ahead of a youth engagement event on October 3, 2025, in collaboration with Asinatha Foundation’s Elevate 360 program. During this event, over 500 students had the first opportunity to try the Sooo Creamy-Licious biscuits.
“At Britania, we don’t just create products; we create moments. Britania Cream Biscuits embody joy, creativity, and the energy of today’s youth,” said Mr. Ali Yousef Ebraik, CEO of Britania Allied Industries. “We’re excited to introduce them to young leaders who represent the future of our nation.”
While the focus was on the new biscuits, the event also underscored Britania’s ongoing commitment to youth empowerment.
Through its partnership with the Elevate 360 Program, Britania continues to support initiatives in education, environmental responsibility, and entrepreneurship.
“The Elevate 360 platform is the perfect venue to celebrate innovation and ambition among young people,” added Mr. Timothy Bhatia, Marketing Manager. He further emphasized Britania’s dedication to nurturing talent that is ready for the future.