The event's second edition was being held in Marrakech.
Moroccan start-up Yola Fresh is shaping the country's fresh produce industry.
It uses artificial intelligence to optimize every stage, from cultivation to consumption.
"We have a lot of data at our disposal, data on the consumers, on our retailers, they are the people who regularly buy our products. We use algorithms to predict the volumes that will be consumed by these retailers," the start-up's co-founder Larbi Alaoui Belrhiti explained.
"We also have to pay attention to factors that are external to our supply chain, such as the market price or the weather. All these factors will have an impact on prices and will consequently impact supply and demand”.