House of the Dragon gems help small business shine

Content Manager, Africa One News |Culture

Friday, July 5, 2024 at 11:30:00 AM UTC

Screenshot 2024-07-05 at 11.31.10 AM

Binge-worthy TV and Hollywood films are bringing extra sparkle to the tills of independent London jewellers.

Fans of shows such as House of the Dragon, True Blood and Damsel have been lusting after replicas of jewellery worn by their favourite characters.

Some designers are seeing big returns from their unique creations being featured on the big screen.

The boost in sales and commissions has been welcome after what one designer described as a "gruelling" few years.

The lucky charm is set to continue, after London and surrounding areas saw a recent boost in investment in the film industry, including the expansion of Shepperton Studios in Surrey, the second biggest studio in the world.

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