Kampala, Uganda Jumia Uganda has officially launched its highly anticipated Black Friday 2025 campaign at an exclusive event held at the Jumia Fulfilment Centre in Kampala. The launch brought together government officials, regulators, partners, and key players in Uganda’s digital economy under the theme “E-Commerce Adoption in Uganda The Journey and Jumia’s Role in Shaping It.”
The event featured remarks from Nyombi Thembo, Executive Director of the Uganda Communications Commission (UCC), who applauded Jumia for its continued investment in building trust, accessibility, and convenience in online trade. He emphasized the importance of collaboration between regulators, private sector players, and innovators in advancing Uganda’s digital economy.
Guests were treated to an immersive preview of this year’s campaign, themed “Masanyalaze Light Up Your Deals.” The initiative reflects Jumia’s commitment to making online shopping accessible and rewarding for all Ugandans, offering deep discounts across top categories such as smartphones, home appliances, groceries, fashion, and beauty.
“Black Friday remains one of our most important moments of the year not just for sales, but for connection,” said Steven Lamony, Managing Director of Jumia Uganda. “It’s a celebration of how far Uganda has come in embracing e-commerce and how technology continues to empower both consumers and sellers.”
Thembo added,
“Uganda’s e-commerce journey is a testament to the power of innovation and inclusion. As we expand digital access, enhance literacy, and protect consumers, we are not just connecting devices we are connecting dreams, businesses, and futures. Together with partners like Jumia, we are building a digital economy that enables every Ugandan to thrive.”
The launch also showcased Jumia’s collaborations with major partners including Airtel Money, Centenary Bank, Hisense, Redmi, and Spiro, underscoring its role in fostering digital payments, financial inclusion, and eco-friendly logistics. Initiatives such as Airtel Money Pay and electric bike deliveries highlight Jumia’s growing contribution to sustainable e-commerce in Uganda.
Uganda’s e-commerce sector continues to expand, driven by increasing smartphone use, the widespread adoption of mobile money, and growing consumer confidence in online transactions. Through programs such as JForce and Jumia Logistics, the company continues to empower small businesses, sales agents, and delivery partners across the country.
The Jumia Black Friday 2025 campaign runs from October 31 to December 1, featuring daily flash sales, treasure hunts, and exclusive app-only deals available on the Jumia App and Jumia website.