Rabat – New data from Away Holidays ranks Morocco among the top winter destinations for British tourists seeking warmer vacation spots.
The latest report, cited by Travelmole, reveals that Morocco, the Maldives, Thailand, and Dubai are the most-booked getaways for the 2025-2026 winter season.
The average stay for these bookings is six to seven nights. The product director at Away Holidays noted that January is becoming “the new July” for an increasing number of British travelers.
Morocco offers a unique blend of culture, adventure, and sunshine during the winter, with destinations like Marrakesh and Agadir boasting temperatures of around 20°C in January. This makes it ideal for exploring the country’s souks, desert landscapes, and coastal resorts.
Morocco’s tourism sector has seen significant growth, with 11.6 million tourist arrivals as of July, marking a 16% increase from the same period last year. The Ministry of Tourism attributes this surge to the large number of Moroccans living abroad, who account for about 50% of the arrivals.
The sector also generated MAD 67 billion ($6.7 billion) in travel receipts during the first seven months of 2025, a 13% increase from the previous year. In July alone, tourism revenues reached MAD 13 billion ($1.3 billion), with 2.7 million visitors, including 1.8 million Moroccans from abroad.
Last year, Morocco welcomed over 17.3 million tourists, and the country is aiming to attract 26 million visitors by 2030.