RUBiS Energy Uganda has officially launched Castrol Power 1 Motorcycle Oil in the Ugandan market, marking a significant step forward for both the product and the boda boda community.
The launch event, held at the RUBiS Energy Service Station in Makindye, also kicked off the powerful "Ekijja Kijje" (Come What May) campaign, which celebrates the resilience, determination, and entrepreneurial spirit of Uganda's boda boda riders.
Castrol Power 1 Motorcycle Oil is engineered to provide superior engine protection, smooth acceleration, and enhanced performance — qualities essential for boda riders who depend on their motorcycles for their livelihoods. The campaign's central message, “An oil that protects your boda is an oil that protects your dreams,” underscores the importance of the product in helping riders secure a better future and provide for their families.
Speaking to the gathered riders and mechanics, William Fillet, Managing Director of RUBiS Energy Uganda, expressed the company’s dedication to supporting the entrepreneurial spirit of Uganda’s riders.
“At RUBiS Energy, we understand the importance of a well-functioning engine,” Fillet said. “In this business, time is money, and a breakdown is not just inconvenient — it costs you earnings and peace of mind. You face challenges with a resilience that we admire, captured in the spirit of ‘Ekijja Kijje,’ a declaration of perseverance and drive.”
The event was a resounding success, solidifying Castrol’s reputation in motorcycle oils and reinforcing RUBiS’s leadership in mobility solutions. Feedback from riders confirmed that engine protection is a top priority for them, as their motorcycles are their primary source of income.
Olivia Nahwera, Fuel Sales and Specialties Manager at RUBiS Energy Uganda, spoke about the connection between the product and the riders’ needs.
“Castrol Power 1 is designed to meet the real-world needs of boda riders by offering engine protection, reducing maintenance costs, and ensuring that their hustle never stops due to breakdowns,” Nahwera explained. “This oil brings performance, protection, and smooth riding all in one. It’s more than just a product — it’s a partner in your journey, helping safeguard your ability to provide for your family.”
The campaign also acknowledges the boda rider as a vital entrepreneur in Uganda’s transport sector, both in urban and rural areas.
Additionally, the role of mechanics as key influencers in the purchasing decisions has been recognized, underscoring their critical involvement in the success of the campaign.