Kampala, Uganda | In a bold step toward merging financial inclusion with social protection, Pride Bank Uganda has unveiled “Pride Care,” a savings account that comes with built-in health insurance coverage.
The innovative product, developed in partnership with Jubilee Health Insurance and Padre Pio Insurance Brokers, allows customers who maintain a minimum balance of Shs 100,000 to automatically qualify for medical insurance without filling out forms or paying additional premiums.
Launched at Nakawa Market under the campaign theme “Malayo ne Pride” (loosely translated as “distance yourself from worry”), Pride Care aims to help Ugandans protect both their health and finances from unexpected medical expenses.
“True financial inclusion must go hand in hand with social protection,” said Veronicah Gladys Namagembe, Managing Director of Pride Bank Uganda. “Pride Care is not just a banking product it’s a commitment to walk with our customers through life’s uncertainties and ensure their well-being.”
The health coverage, provided by Jubilee Health Insurance, will be accepted at more than 800 hospitals and clinics across the country. It covers five common illnesses that heavily impact Ugandan households malaria, typhoid, diarrhoea, urinary tract infections (UTIs), and upper respiratory tract infections (URTIs) ailments that, according to WHO data, account for up to 40% of outpatient visits in Uganda.
Jubilee Health Insurance CEO, Dan Musiime, described the partnership as a strategic step toward making healthcare more affordable.
“This initiative shows how banks and insurers can work together to meet the real needs of Ugandans protecting their health while encouraging saving,” he said.
Pride Care is offered in three tiers — Bronze, Gold, and Platinum — with benefits linked to the customer’s monthly closing balance: the higher the savings, the broader the insurance coverage.
“Your savings should work harder for you,” noted Joseph Feeta, Head of Business at Pride Bank. “By maintaining just Shs 100,000, you unlock medical protection. The more you save, the greater your cover it’s saving with purpose and security.”
Feeta added that the product was designed to be simple, paperless, and inclusive, eliminating the need for complex insurance paperwork or premium payments.
Beyond individuals, Pride Bank is also targeting small businesses and informal traders, who often struggle to afford healthcare for themselves and their employees. By embedding insurance into business accounts, Pride Care provides a financial cushion against medical emergencies that could disrupt livelihoods.
“For market vendors, boda-boda riders, and small business owners, a medical emergency can easily wipe out savings,” Feeta said. “Pride Care gives them a safety net that keeps their businesses stable.”
The launch at Nakawa Market reflected Pride Bank’s grassroots approach, engaging directly with communities that are often excluded from formal financial systems. Rising healthcare costs, the bank noted, continue to push many Ugandans into debt and poverty due to out-of-pocket expenses.
Namagembe emphasized that Pride Care directly addresses this challenge by integrating savings and protection within a single banking ecosystem.
“Too many families are one illness away from losing their savings,” she said. “By embedding insurance in everyday banking, we remove barriers and provide immediate protection.”
Now marking over 30 years of service, Pride Bank says the initiative aligns with Uganda’s broader vision for universal health coverage and financial inclusion. The bank has invested in strong support systems to ensure efficient claims processing, customer education, and smooth service delivery nationwide.
“Pride Care is more than innovation it’s a promise,” Feeta added. “We’re making sure every Ugandan understands how it works and can access its benefits.”
Through Pride Care, Pride Bank aims to empower Ugandans to save responsibly, live securely, and plan confidently demonstrating how banking can truly transform lives.